Branding

Website Design

Audree sorrell photography

For Audree Sorrell Photography, the goal was to build a brand identity and website that reflect her mission of documenting honest, meaningful moments — the kind you want to return to again and again. Her work is rooted in storytelling, warmth, and a genuine passion for capturing the small details that make life feel full.

The visual direction centers around bright, joyful colors inspired by nature, earthy neutrals for balance, and handcrafted elements that reinforce authenticity. A custom floral icon — formed from her initials, A and S — symbolizes growth and renewal, while a mosaic pattern drawn from the icon nods to the feeling of home and Audree’s love for Latin American culture. Scrapbook and collage-inspired photo treatments help showcase multiple moments at once, echoing the layered storytelling at the heart of her work.

The final identity feels inviting, warm, and deeply personal. It gives Audree a cohesive brand and website that not only highlight her photography, but also the stories, emotions, and lived moments she is trusted to capture.

The story

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