Product Photography

Branding

Packaging

mixt non-alcoholic cocktails - heratige

CREATIVE DIRECTION:
Deb Ladwig

COPYWRITING:
Candice Johnson

PRODUCTION DESIGN:
Rebekah Jayne

Team

Mixt is a non-alcoholic cocktail brand designed for the sober-curious consumer who wants the complexity of a classic cocktail—without the alcohol, sugar, or overly sweet alternatives. Inspired by the romance of Mediterranean cocktail culture, Mixt blends old-world charm with a modern, elevated feel.

I partnered with the Ice Labs Innovation team at Talking Rain Beverage Company to build the brand identity and packaging for this premium NA cocktail. Formulated with nootropics and adaptogens, Mixt delivers a cocktail-like experience that feels balanced, intentional, and refreshing.

The story

The creative direction centered on crafting a high-end visual identity with subtle nods to traditional cocktail culture. We explored classic motifs, refined details, and a logo built around the distinctive palm-tree “X” in Mixt. A consistent—and preferably metallic—brand color helped bring the premium nature of the product to life while creating a unified presence across flavors.