Branding

Packaging

Mixt is a non-alcoholic sparkling cocktail line crafted for the modern drinker who craves bold, crafted flavor — without the alcohol, sugar, or excess calories. With zero sugar, low carb, and 25 calories or less, Mixt brings a vibrant, sophisticated alternative to traditional cocktails. 

When I worked with the Ice Labs Innovation team at Talking Rain Beverage Company, our goal was to create a brand identity and packaging design that captured Mixt’s spirit: fresh, bold, and full of life. We leaned into the tropical, vacation cocktail inspiration — the sparks of citrus, the shimmer of carbonation, the lift of botanical complexity, and the feeling of sunlit evenings and good company.

mixt non-alcoholic cocktails - tropical

CREATIVE DIRECTION:
Lauren Perry & Candice Johnson

COPYWRITING:
Candice Johnson

PRODUCTION DESIGN:
Rebekah Jayne

Team

The story

The design direction calls for a look that feels premium and energetic — bold colors, bright accents, and a sense of celebration. The logo, with its custom typography and clean structure, anchors the identity. Meanwhile, the packaging explores bold and colorful gradients, playful yet sophisticated layouts, and consistent design language that conveys both quality and fun.

Savor and unwind with a sparkling, elevated cocktail experience for anyone seeking flavor, refinement, and a touch of tropical escape, no alcohol required.