Sparkling ice Energy
CREATIVE DIRECTION:
Lauren Perry
COPYWRITING:
Candice Johnson
PRODUCTION DESIGN:
Rebekah Jayne
Sparkling Ice +Energy delivers an effervescent burst of fruity flavor, packed with a clean, energizing lift: 160 mg of natural caffeine, zero sugar, vitamins, electrolytes, and L-theanine for focus.
Working with the team at Sparkling Ice, I helped shape a brand identity and packaging design that mirrors the drink’s lively spirit — a fresh, modern energy drink that feels approachable, dynamic, and purposeful.
Team
The story
Product Photography
Branding
Packaging
Illustration
The design direction embraces bold color, vibrant energy, and clean structure — conveying flavor, movement, and clarity in every can. Packaging elements were refined to reflect the functional, active nature of the beverage, while maintaining visual cohesion with the brand’s upbeat personality.
The result is a package that feels as energized and purposeful as the drink itself — ready for someone’s morning, midday, or late-night spark.
